Rob Moore is a leader and executive with more than 20 years of experience in product management, consulting, and information technology. His broad skills range from financial management, investor relations and change management to consulting, continuous improvement and team building. Prior to joining the AccessVR team, he served as chief operating officer and general manager for Blue Rocket Incorporated, an IT services and consulting firm headquartered in Redmond, Washington, and as vice president of digital customer experience at Masonite International. He also served in several management and leadership roles at ADT, General Electric (GE) and Oracle. He holds a B.S. in economics from the University of Utah, several Six Sigma certificates, and received awards from General Electric for his efforts to improve customer experiences and deliver business value quickly and efficiently.

A pioneer of immersive learning, J.J. Ruscella serves as Chief Immersive Officer and EVP of AccessVR. Most recently, his Immersive Design taxonomy was IEEE published and adopted by the Air Force University in their training curriculum. JJ founded and led the Shenandoah Center for Immersive Learning at Shenandoah University as Executive Director. While there he won the H. Hiter Harris III Award for Excellence in Instructional Technology as well as the Shenandoah Valley Technology Council’s Innovation in Higher Education. Prior to Shenandoah, he founded the Interactive Performance Lab at the University of Central Florida, designing one of the first live simulation stages, StoryBox, that was housed at Lincoln Center 2016-17. Published author, award-winning film director, and critically acclaimed theatre director, Ruscella is an expert in applied story, with more than 25 years of experience in simulation and training. He holds an AA from Seminole Community College, a BA from the University of South Florida, and an MFA from Rutgers University/Mason Gross School of the Arts.

William Findley brings a diverse range of experience to the Access VR team through decades spent in the financial and investment industries for some of the largest financial and investment firms on and off Wall Street. He has worked in the Private Equity arena, helping to raise capital for early-stage companies, as well as in the financial accounting industry bringing comprehensive trust accounting software applications to the banking industry. He also worked in the entertainment industry, helping to create the Santa Is Real brand including production for a major motion picture, publishing, and product development/merchandising. William holds a B.A. degree in pre-law from Clemson University and studied law at the University of South Carolina. He holds several professional licenses in the areas of security, insurance, and real estate.

Joanne Ruscella brings extensive experience in project and large team management. Her background includes television production manager for Ed McMahon’s “NextBigStar,” where she managed the first online television hybrid talent competition that would lay the foundation for American Idol and The Voice. A corporate executive, Joanne has led numerous production companies from live event to film and video to virtual reality. As an educator she launched and ran the State Theatre of North Carolina’s Education Division: Studio 52. Most recently she was the Operations Manager for the Shenandoah Center for Immersive Learning, a research and development lab which designed and developed products for government and corporate entities. She holds an Associates of Arts from Hillsborough Community College, a Bachelor of Arts in English from Rutgers University, and a Master of Science in Performing Arts Leadership and Management from Shenandoah University.

In a career spanning 25 years, Aaron has designed, engineered, marketed, and supported software across a wide range of platforms and industries, including telecommunications, education, government, real estate, and now, learning management and presence engineering. In his role as lead engineer for Squidoo, Aaron learned about the art of storytelling and the necessity of earning attention from one’s audience—from none other than Seth Godin, the creator of Permission Marketing. As a CTO in real estate, he has studied the critical importance of relationship management to the growth of any business. Now with AccessVR, he is nothing less than thrilled to bring his wealth of experience to bear in the emerging mediums of VR, AR, and XR, and is humbled to have the opportunity to ensure that humanity is installed into the machines.

Tim is a certified Brand Specialist, Brand Strategist and Scrum Master with 20 years of experience in the Web and Software Development industry as a Multimedia Developer, UX Designer, Project Manager, Creative Director, Business Development Director and Business Owner.

Tim began his career developing classified online courseware for the DOD and Navy’s Submarine Onboard Training (SOBT) program before transitioning into the commercial content management and ecommerce markets. In 2011, Tim co-founded The Scylla Group, Inc. in Winchester, VA, which specializes in delivering innovative, immersive experiences, that leverage emergent technologies from interactive configuration applications to Augmented Reality, for global brands to support their sales and marketing efforts.

Sally Anderson came to North America with a background in Shakespeare and professional attributes as an Equity Stage Manager. While working in England, she discovered deep roots and sympathies in the immersive theatre teaching of Brian Way and studied interactive theatre techniques as a means of exploring most educational subjects even mathematics! During the 80s and 90s in Connecticut, she developed summer programs in role play, predominately offering K -12 educators ways of dealing with trauma, sexual harassment, and bullying. Moving to the upper echelons of academia in Virginia, she developed training courses in standardized patient and role play that enhanced the teaching of Nursing, Occupation Therapy, Physician Assistant and Psychology students as well as the training of First Responders, EMTs and the State Department. This led to creating a diverse and experienced workforce of Role Players that raises Role Play to a new level in the medical profession, through AccessVR.

Kaela Dunlap is a graduate of Shenandoah Conservatory, holding a B.M in Music Production and Recording Technology. She started out playing the clarinet and saxophone, and her love of music developed into a passion for audio. During her time at Shenandoah, she worked at the Shenandoah Center for Immersive Learning. Since graduating, she worked for Shenandoah as a studio assistant, then as a production manager. She has experience with studio recording, live sound, audio for video, ambisonic recording, and 360 sound design. While she primarily works as a sound designer, she has enjoyed branching out and learning Unity and C#.

Dan is an audio engineer who specializes in ambisonic audio production and dialog editing. His love for all things sound started when he first picked up the trombone in 4th grade - since then, he’s played in ensembles ranging from full symphonic orchestras to swing bands, and everything in between. He holds a B.M. in Music Production and Recording Technology from Shenandoah University, where he spent countless hours on both sides of the recording studio glass. Dan began exploring immersive audio as a lab technician at the Shenandoah Center for Immersive Learning. Now, AccessVR has given him the opportunity to put his skills to the test and contribute to the rapidly-expanding field of virtual reality and 360º production.